Grupo ADTSA
UPMD FILMES / A recurring television formatTHE INTENTION
Think about the format before each episode.
UPMD contributed to the program's creation and development. This work organizes how topics are presented, how messages are delivered and the visual consistency that makes the production recognizable over time.
THE DIRECTION
Presentation, setting and rhythm.
The production combined presenter direction, visual style, a controlled setting and editing. The focus was on making the information understandable, with television pacing and a professional presence suited to an operation associated with different brands.
THE POSSIBILITIES
Continuity as part of communication.
A program lets you develop topics in sequence, revisit questions and build familiarity. Beyond TV, the format can support social media edits, customer relationships and sales teams, according to the uses defined for each production.