Gabriel Bacelar
UPMD FILMES / Corporate communicationTHE INTENTION
History as a brand message.
The challenge was to organize legacy, consistency and corporate presence into a clear narrative. The anniversary provided the context; the content needed to show why that history remained relevant to the audience.
THE DIRECTION
Memories with a contemporary presence.
UPMD contributed to the production of video materials for the anniversary. Images, interviews, rhythm and editing balanced the company's history with a contemporary presentation that communicated its established presence.
THE POSSIBILITIES
A film that keeps working.
Corporate material can be used at events, in company presentations, on social media and in relationships with clients and partners. These uses extend the role of an anniversary production: the company's story becomes part of its everyday brand communication.