BY UPMD FILMES
Meet the studio ↗APPROACH
Information has an order.
Product, benefit, price, terms and the final call to action need a hierarchy. Typography, contrast and reading time help the audience follow the offer. Movement and music sustain the pace of the piece.
APPLICATION
When the format makes sense.
Retail campaigns, dealerships, seasonal offers and promotions can use this format on TV and digital media. It can combine original footage, brand-supplied images and animation.
UPMD PROJECT
Jeep Nossaterra, in practice.
In the 30-second Jeep Nossaterra commercial for Grupo Boa Terra, UPMD used manufacturer materials and animated graphics. The edit organizes the offers into a retail piece for television.